MARKET EXPANSION
We cut through complexity and bring understanding and insight.
We collect information and do research; we develop sound analytical frameworks and processes; we synthesize and frame findings, conclusions, implications and recommendations; and we package and communicate key points in an effective and clear manner.
Getting this right provides a foundation for good decision making and formulation of practical action-oriented implementation plans. Our approach de-risk ventures and enable efficiency and put products and brands on a lowest-cost roll-out path with actionables
Market knowledge & planning
We cut through complexity and bring understanding and insight.
We collect information and do research; we develop sound analytical frameworks and processes; we synthesize and frame findings, conclusions, implications and recommendations; and we package and communicate key points in an effective and clear manner.
Getting this right provides a foundation for good decision making and formulation of practical action-oriented implementation plans. Our approach de-risk ventures and enable efficiency and put products and brands on a lowest-cost roll-out path with actionable steps.
Key elements of our market insight, decision and planning support:
- Market scoping
- Key stakeholder identification
- Competitive landscape
- Channels to market
- Commercial environment
- Regulatory issues
- Partner due diligence
BRAND BUILDING AND MARKETING
Complexities such as language differences, cultural nuances and distance present challenges to all international sales and brand managers.
- Marketing strategy and planning
- Corporate and marketing communications
- Brand activation and management
- Events management
- Digital and social marketing services
- Dedicated in-country product and service representation
SIGNIFICANTLY IMPACT REVENUE
We work with our clients, brand owners and principals and then leverage our presence, teams, networks and experience to develop leads, opportunities and sales.
Our customers target needs a systematic and disciplined business development and sales approach.
- Client/partner engagement strategy
- Route-to-market and channel partners management
- Lead development to opportunity management
- Sales management including pursuit management / final pursuit; first client acquisition
- Negotiation, contracting and order management
- Proposal management
- Ongoing client and/or distributor relationship management (CRM)
EFFECTIVE IMPLEMENTATION
Field experience and local knowledge enable us to effectively manage local execution, assuring the jobs it fully done.
- Distribution and logistics
- Company and product registration and certification
- Legal (IP, dispute resolutions, etc.)
- OEM solutions
- Recruitment and training
- Third party management and interventions
- E-commerce support
